Engaging Australian men in masculinity and suicide – A concept test of social media materials and a website

Abstract

Issue addressed: Men dominate the suicide statistics and are less likely than women to seek help for emotional problems, and this has been linked to aspects of stoic masculinity. Promoting help-seeking and challenging stoic thinking may help to address this problem, but it is unclear what works in engaging men in these topics. Methods: We developed a multimedia intervention called Man Up – including a documentary and digital campaign. We tested promotional materials and the website by interviewing 17 men from different ages and backgrounds about their perceptions, and asked them whether the materials generated interest in the topics of the documentary. Results: Participants preferred visual ..